Because the 2024 election enters its residence straight, a Republican group is ramping up its assaults on GOP presidential nominee Donald Trump with a $15 million advert marketing campaign concentrating on swing voters in key battleground states.
Disillusioned, indignant and annoyed former Trump supporters clarify why they may vote for Democratic candidate Kamala Harris in November in testimonial advertisements that Republican Voters Towards Trump will air digitally, on broadcast and cable networks and radio in Pennsylvania, Michigan, Wisconsin, Arizona and Nebraska.
In one of the testimonials, an ex-Trump voter named Ken calls out the previous president’s “incessant mendacity,” mentioned there’s “no method” he may help him once more and described voting for Harris as a “no-brainer.”
In one other video, one other Trump-turned-Harris backer referred to as Norma admits she doesn’t trust Trump and fears he’ll “take our nation down a very evil, darkish path.”
The group additionally launched this compilation:
Anti-Trump and pro-Harris messages will even seem on dozens of billboards as a part of the group’s marketing campaign.
The multistate blitz is “the capstone of the 2024 Republican Voters Towards Trump marketing campaign, and the ultimate main advert push forward of the November election,” the group mentioned in a press release sent to HuffPost.
“Many swing voters are going to be making up their minds within the coming weeks, and it’s crucial that we allow them to know what’s at stake,” mentioned Sarah Longwell, the group’s govt director.
“You’ll be able to repudiate him with out renouncing your deeply held conservative values,” Longwell added. “We’re right here to assist set up a permission construction for right-leaning swing voters to do the fitting factor and vote their conscience.”
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