The group White Dudes for Harris rolled out a brand new $10 million advert marketing campaign on Thursday, with the primary advert of the trouble focusing on white males in Michigan, Pennsylvania and Wisconsin.
The over one-minute-long spot addresses former President Trump’s grip on the white male vote however works to attraction to voters within the bloc who’re disillusioned with him and his marketing campaign.
“All they’ve ever completed is screw us over, however in the event you’re not on the MAGA practice, the place do you go?” the narrator says. “Then it hit me, this isn’t choosing groups. It’s about who’s acquired a plan that’s going to make life higher for me and my household.”
The advert goes on to say Vice President Harris and her working mate Minnesota Gov. Tim Walz (D) “are literally speaking to guys like us.”
Politico was the primary outlet to report on the advert.
The trouble comes after the group launched in July following Harris’s alternative of President Biden on the high of the Democratic ticket. The group raised over $4 million throughout its first organizing name that very same month.
“For much too lengthy, Donald Trump has been in a position to fill the minds of numerous white males on this nation with lies, and we’ve realized up to now few months since launching White Dudes for Harris that there’s a actual starvation on the market for another,” the group’s founder Ross Morales Rocketto mentioned in a press release on Thursday.
Whereas polls present Trump is usually main amongst white males, Harris seems to be making inroads with the group. Based on an NPR/PBS Information/Marist nationwide ballot launched earlier this month, Harris is trailing Trump 35 % to 63 % amongst white, non-college educated males. Nevertheless, amongst white, school educated males, she’s main Trump 55 % to 45 %.
