A rising share of U.S. adults commonly get their information from TikTok, a pattern pushed by a surge within the platform’s reputation amongst adults underneath 30, in line with a new analysis from the Pew Analysis Middle.
The share of respondents who say they commonly get information from TikTok is at 17 p.c, up roughly five-fold from 2020, when solely 3 p.c stated the identical, in line with an evaluation revealed Tuesday from a survey performed July 15-Aug. 4.
Since 2020, all ages group has seen a bump in those that say they get information commonly from the platform.
Thirty-nine p.c of adults aged 18-29 say they commonly get information from TikTok, up from 9 p.c in 2020. A couple of fifth, or 19 p.c, of respondents ages 30-49 commonly get their information from TikTok, up from 2 p.c in 2020.
9 p.c of 50- to 64-year-olds get information commonly from TikTok, up from 1 p.c in 2020. And amongst adults 65 and older, 3 p.c get information commonly from TikTok, up from lower than a proportion level in 2020.
And extra Individuals flip to TikTok for information, an growing proportion on the platform are utilizing it for that objective.
At present, 52 p.c of TikTok customers say they commonly get information there, up from 22 p.c in 2020. Instagram has seen an identical improve amongst its customers: 40 p.c of its customers right this moment saying they go to Instagram commonly to get information, up from 28 p.c in 2020.
YouTube has additionally seen a modest increase within the share of its customers who say they get information there commonly, with 37 p.c saying so in 2024 and 32 p.c saying so in 2020.
There was no change, in comparison with 2020, within the share of the platforms’ customers who get information commonly from X, previously Twitter, at 59 p.c, and from Snapchat, at 19 p.c.
The evaluation comes as information organizations and elected officers have needed to adapt to the general public’s altering information consumption habits with the intention to attain customers the place they’re. Former President Trump, Vice President Harris and President Biden every joined TikTok throughout their campaigns, regardless of having beforehand criticized points of the platform.
The survey included 10,658 U.S. adults and has a margin of sampling error of 1.2 proportion factors.