Vice President Harris’s marketing campaign is including 4 strategists to develop its Latino voter outreach.
The marketing campaign is onboarding Alida García, Jorge Neri, Nathaly Arriola Maurice and Jess Morales Rocketto, a gaggle that mixes advocacy, nationwide marketing campaign and White Home expertise.
“With lower than 60 days left till election day, the Harris-Walz marketing campaign is coming into a extra aggressive part on the marketing campaign path and bolstering current efforts to earn the Latino vote,” Harris-Walz marketing campaign supervisor Julie Chavez Rodriguez stated.
García served as a senior adviser for migration in President Biden’s White Home, as director of coalitions and vp of advocacy for immigration advocacy group FWD.us, and as nationwide deputy Latino vote director for then-President Obama’s reelection marketing campaign in 2012.
García, named a “queenmaker” by San Francisco Journal in 2019, led Latinos for Kamala Harris in 2010, throughout Harris’s first race for lawyer common of California.
Neri is a Chicago native, a former senior adviser to Biden and an Obama White Home alum. She was an organizer in Nevada within the 2012 marketing campaign, state director in Nevada for then-Democratic presidential nominee Hillary Clinton’s 2016 marketing campaign and beforehand an immigration and labor advocate within the Midwest.
Maurice, a strategist who has focused on increasing Latino presence in media, can be a veteran of the Biden and Obama White Homes. She additionally has a Nevada connection: serving as a senior adviser to former Senate Majority Chief Harry Reid (D-Nev.).
Additionally becoming a member of the staff is Morales Rocketto, an advocate and media entrepreneur whose firm, the Latino Media Community, engineered a $60 million deal to purchase 18 Hispanic-serving radio stations in 2022.
Morales Rocketto is answerable for “moonshots” at Equis, a analysis and polling agency centered on Latinos. She serves and has based a collection of advocacy teams, specializing in points starting from immigration to home employees’ rights.
She is a veteran of the Obama 2012 and Clinton 2016 campaigns, the place she labored on digital organizing.
“Garcia, Neri, Morales Rocketto, and [Maurice] are battle-tested marketing campaign operatives who will play main roles in reaching and turning out Latino voters. Their experience can be important in serving to us elect Vice President Harris and Governor Walz to battle to ship for Latinos and our households,” Chavez Rodriguez stated.
Up to date at 11:20 a.m. EDT